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Houzz Inc., the leading platform for home renovation and design, today introduced its upgraded augmented reality (AR) tool, View in My Room 3D, within its app for iPhone and iPad, available for free exclusively on the App Store. Using ARKit, the Houzz app enables shoppers to virtually place half a million home furniture, decor and remodeling products for every style and budget -- from sofas to bathroom vanities -- exactly where they want them in their homes, true to scale. With the new ARKit powered experience, shoppers can also walk up to products to see realistic materials and textures, which display according to the room's ambient lighting using the device's camera. With View in My Room 3D, people can discover, select and buy the best products for their homes instantly within the Houzz app.

“We’ve created a true AR-enabled home design and shopping experience where you can experience the largest 3D product catalogue available in your home, and also buy the items you love directly on the Houzz app,” said Alon Cohen, Houzz president and cofounder. “At Houzz, we’re focused on building tools that transform how you renovate and design your home and that deliver the single best experience for this industry.”

With the upgraded View in My Room 3D tool, shoppers can design and experience a room’s layout by adding multiple 3D products to a space, including products on top of rugs. Each product viewed in 3D is automatically kept in a shopping list for easy checkout. As View in My Room 3D is fully integrated with the Houzz platform, people can get inspired from the 15 million home design photos on Houzz, discover products they love in the photos, view them in AR, and instantly buy them from the comfort of their home, without having to go to a furniture store.

Since Houzz launched its initial version of View in My Room 3D within its app for iPhone and iPad earlier this year, over a million people have used AR when buying products in the Houzz app. People who engaged with the tool were 11X more likely to purchase and spent 2.7X more time in the app. Incorporating ARKit into the tool will further enhance this experience. The View in My Room 3D tool is the work of Houzz Labs, an in-house team dedicated to applying the latest in visual technologies, including visual search and augmented reality, to the home design and shopping experience.

To use View in My Room 3D, a shopper simply taps the View in My Room 3D button on a product page for any 3D-enabled product, launching the iPhone or iPad camera. When the camera is held up to display the room, the selected product will appear in 3D in the screen. The shopper can manipulate the item, rotating and placing it at the best position and angle to see how the product would look in their home. People can then buy the product within the Houzz app easily and securely with just a touch using Apple Pay. Or they can capture what’s on their screen, creating a Sketch that is saved to a Houzz ideabook where it can be shared with family, a home professional or other collaborators.

The Houzz app is available on the App Store for iPhone and iPad - https://itunes.apple.com/us/app/houzz-interior-design-ideas/id399563465?mt=8&v0=www-us-ipad-redecorating-app-houzz

Click here for screenshots and demo video.

About Houzz
Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, Calif., Houzz also has international offices in London, Berlin, Sydney, Moscow, Tel Aviv and Tokyo. Houzz and the Houzz logo are registered trademarks of Houzz Inc. worldwide. For more information, visit houzz.com.