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3. april 2019
Canadian Home Renovation Professionals Anticipate Business Growth in 2019, Houzz Study Finds
2019 Houzz Canada State of the Industry reports businesses met or exceeded 2018 revenue expectations


Houzz Inc, the world’s leading platform for home remodeling and design, today released the 2019 Houzz Canada State of the Industry. The report provides an outlook on 2019 and a review of 2018 performance for residential renovation and design businesses, including architects, interior designers and contractors, based on data reported by more than 150 professionals in the Houzz Canada community. The study revealed that a majority of firms across the industry are optimistic about business growth in 2019, following positive 2018 results.

More than two-thirds of the industry anticipates that gross revenue will increase in 2019 (70 percent). In fact, half of businesses expect that revenue will grow by more than 10 percent (52 percent). Interior designers and decorators have the most confident view of 2019, with 84 percent of firms anticipating an increase in gross revenue, followed by home builders and building designers (73 and 47 percent, respectively). To support revenue growth, firms plan to increase marketing and sales efforts and bring in larger budget projects (52 percent each).

“Residential construction and design service professionals in Canada are gearing up for another robust year,” said Nino Sitchinava, Houzz principal economist. “Positive expectations follow overall revenue growth in 2018 despite headwinds in managing consumer concerns over cost and difficulty hiring and/or being understaffed.”

Positive expectations for the year ahead follow a successful 2018 for firms across the industry, with nearly two-thirds of businesses reporting that gross revenue met or exceeded expectations (65 percent). In fact, actual gross revenue increased by 10 percent or more for nearly half of businesses (48 percent). Interior designers and decorators saw the largest increase, with nearly half of businesses reporting that gross revenues grew by 15 percent or more from the year prior (45 percent).

Revenue growth was not without its challenges, led by managing consumer concerns over cost, difficulty hiring and/or being understaffed and increased costs of doing business (28, 26 and 25 percent, respectively). That said, one in four businesses was able to expand and hire new employees (25 percent). General contractors were the most likely to increase headcount (29 percent), followed by architects and interior designers and decorators (15 percent each).

The full 2019 Houzz Canada State of the Industry report can be found here.

There are more than 2.3 million active home renovation and design professionals on Houzz globally, including architects, interior designers, home builders and design and build firms.

The Houzz Canada State of the Industry Study was conducted among home renovation firms in the Houzz Canada community that offer services related primarily to residential renovation and/or design. The study was fielded in December 2018 and January 2019. N=159.

About Houzz

Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, Calif., Houzz also has international offices in London, Berlin, Sydney, Moscow, Tel Aviv and Tokyo. Houzz and the Houzz logo are registered trademarks of Houzz Inc. worldwide. For more information, visit houzz.com.