The rug is from Next: Natural woven jute rug.
Have the rest of the furniture and accessories been bought (other than rug)? Hard to suggest without knowing what you already have.
If starting with a couch, choose a color that appeals to you and would like to continue using to pull the space together.
Do you have pets and/or young children, as fabric vs leather and light vs dark are important considerations.
The rug is from Next: Natural woven jute rug.
Have the rest of the furniture and accessories been bought (other than rug)? Hard to suggest without knowing what you already have.
If starting with a couch, choose a color that appeals to you and would like to continue using to pull the space together.
Do you have pets and/or young children, as fabric vs leather and light vs dark are important considerations.